About two months ago Promax, a Value Added Reseller (VAR) for Apple and Final Cut Pro located here in Southern California went out of business. Well, it looks like they are back in business.

VARs are struggling because people are configuring and buying their own Final Cut Pro systems, thinking that they can do it on their own. A few can, but many people lack the technical knowledge needed to build and test and basically get a fully functional working FCP edit station. This is the value of a VAR…the build and test and certify working Final Cut Pro editing systems.

When ProMax left…they left a big gaping hole. Who would people buy from now? There are others out there, like Keycode Media. But competition is a good thing.